Rhetorical Devices in The Holy Qur’Én: Grammatical Shift and Communicated Subject Matters in Surah AlBaqarah
Message is the most important part of communication: Rhetoric plays an important role to communicate the message effectively. The Holy Qur’Énic communication is abundant in rhetorical devices. Grammatical shift or iltifÉt in Arabic, as a rhetorical device, is considered a linguistic ornament that is used widespread in The Holy Qur’Én. Previous studies on grammatical shift in The Holy Qur’Én have laid stress on exploring its affectivity or its transference into other languages. Studies concerned with transference of grammatical shift into other languages found that this phenomenon is not being translated accurately. Thus, ambiguous translations may lead to misunderstand the message of The Holy Qur’Én. However, little research has been carried out to explore implications of grammatical shift with reference to communication. Whereas, this feature demands special attention that could present the divine message as correctly and perfectly as possible. Therefore, the contribution of the present paper is to disseminate the rhetoric of surah al-Baqarah with special emphasis on subject matters and explore messages and ethos in the verses where grammatical shift between first and third person occurs. An in-depth study of the selected verses of The Holy Qur’Én is conducted. Grounded theory is used to identify the main concepts in the source text. This paper has contributed a great deal in the clarification and understanding of the nature of this rhetorical device and underlying messages behind the text. It is expected that exploration of communicated subject matters would provide a deeper understanding of the selected verses, where Allah Almighty has shifted His reference between 1st and 3rd person and would also pave a path for future studies.